Voxox Android

This is the third version the Voxox Android app. It is a universal communication piece, which forms an ecosystem with other Voxox applications like Cloud Phone, Desktop and Android. We’ve all used Skype, WhatsApp, Viber and most commonly the native texting and calling options on our devices. So to me, the biggest challenge was simplifying a feature rich approach (Voxox had many more features than these apps), while maintaining a familiar and Android centric communication application paradigm.

Let’s face it. Designing and developing for Android can be a pain. I have this love hate relationship with it. My advice to anyone working on Android for the first time is embrace it, you’ll start to like it. You have like, a million screen sizes and at least 4 densities to support. Think of it as a responsive design on a fluid grid in HTML5. Cover disparate screen sizes without breaking someone’s experience. Some Android phones are giant. Where are your buttons? Can anyone possibly use the app with one hand? Does that matter? Material Design is becoming really good. Dare I say it is more interesting than iOS? I enjoy designing for Android a bit more than iOS right now.


Great design = more eyeballs, and more engagement. So what’s up with Android Aesthetic? It’s pretty cool. I used to fight it- it’s better to embrace it. Read the HIG, and look like crazy at all the great new Android apps coming out. The calculator in Material Design (Nexus 6)? Sick. The issue is this. Each manufacturer makes a different version of Android, and some of them look like crap. So what we stick to here at Voxox is brand consistency, viewed from the perspective of Android design and UX paradigms. I can’t wait for this version to release so our users can try it. Android users tend to be more forgiving, and more helpful when dealing with feedback and improvement. I like that.

User Feedback

We worked with the Product, QA and Customer Support teams to gather usability data using a combination of Mixpanel, User Feedback and Survey data. Mixpanel revealed information regarding the geolocation of users and specifically what they are purchasing within the app. The next several sprints will focus on aligning the app from a workflow and feature exposure perspective with revenue generation. I like this quite a bit- it will allow for a simplification of the app- removing features that we’ve identified that aren’t used. If you don’t need it, take it out. Focus focus.