Sorenson Media (Brand & Apps)

I was the UX & Creative Director @Sorenson Media from 2009-2012. They acquired the eyespot video team shortly before that time. I rebranded the 15 year old, respected video encoding company, built a UX / creative team, lead application interface redesigns, rewrote front end dev and optimized all conversion. The approach involved establishing a modern web aesthetic while maintaining the strength of Sorenson's history in encoding.

Here you can find some branding samples, as well as a few screens from our 360 Video Platform, and Squeeze Server– which won Streaming Media’s Best Enterprise encoding application right out of the gate.

Some of the other things I’m proud of the team was able to accomplish include multivariate testing leading to an 18% increase in cart conversions and a 100% increase in free trial downloads. We also won Best Encoding Application for Squeeze 4 years in a row during my tenure– through simplified user centric design based on solid testing.